Classic portraits, business portraits, team portraits, people photography, fashion, lookbooks and advertising images: the focus here is on people (and occasionally animals).
Everyone is different, so there is no standard lighting setup. Lighting, perspective and expression are tailored to the person and the desired visual style, in the studio or on location, from entirely natural to unusually staged settings.
The aim is to show people at their best while ensuring they still recognise themselves. A relaxed atmosphere and careful, natural retouching are part of the process. The extent of retouching is always agreed jointly with clients.